Bloggers Vs Internet Marketers - Which One Are You?

Bloggers Vs Internet Marketers - Which One Are You?
By Gobala Krishnan
What is the fundamental difference between a blogger and an Internet marketer? Is there any difference at all to begin with?
Since I had nothing better to do today, I decided to take the risk of being flamed by hate mail by telling you exactly where the line is drawn. While these are examples from the extreme ends of the online publishing spectrum, I believe you’ll see my point by the end of this article.
Nowadays, almost every Internet marketer I know has a blog. However, none of them like to be called a blogger. Most bloggers on the other hand think they’re Internet marketers. Those poor misguided souls.
Here’s what fundamentally different between a blogger and a real Internet marketer making a living online:
1) Living on Search Engine Traffic
The most obvious trait I’ve seen in a blogger is their over-reliance on search engine traffic. In fact, probably the only way they know of getting visitors to their blogs is by getting a “degree” in Google, and spending all their time trying to please Big-G.
Internet marketers on the other hand see search engine traffic as just one component of their entire marketing campaign. They have access to a wider range of tools such as articles, joint-ventures, pay-per-click advertising and email marketing to mention a few. They have the knowledge to use them and they do so regularly.
2) Lack Of Control Over Their Mailing List
Another common trait of a blogger is the dependence on RSS subscription services like Feedburner to build a database of potential customers. they’re content with the fact that by doing this they will never be able to send messages to their loyal readers other than what they post on their blogs.
When you get to a blog maintained by an Internet marketer, instead of seeing a “Subscribe by Feedburner” form, you’ll see a “special offer” or reason to optin, followed by a customized form using Aweber or a similar service. By doing this, the Internet market captures the full details of his visitors and is free to send them emails that were never intended to be published on their blogs.
The Internet marketer also analyzes his list to determine their interests, and provides more value based on this findings. He masters his list and knows that they’re his most important asset; not the blog.
3) Reluctance on Promoting Affiliate Products
I’ve seen so many bloggers state “That’s my affiliate link” right after they post it on their blogs. It’s almost as if they’re afraid of their readers finding out that they somehow benefit by putting that link up. They feel guilty making money from others with an affiliate link, so they clearly brand it as such.
The Internet marketer however has no issues with this. His job is to promote products he feels will benefit his market, and he is not afraid to get paid for it. In fact, the Internet marketer EXPECTS to get paid for his efforts, or he doesn’t bother doing it at all.
4) Just Publishing Vs Real Marketing
Most blogger are publishers. They focus on getting content up, and then wait for people to come and chew it up. “Build it and they will come”, says the blogger. You can’t really blame them for taking that stand, because they lack marketing and advertising skills. They really have no other option.
Internet marketers on the other hand know that the marketing graveyard is filled with great ideas and excellent content that never saw the light of day. They know that they need to get out there and market themselves, their products and their overall brand in order to survive in the long term.
5) Limited Knowledge on Monetizing Traffic
Bloggers know of only one monetization method: advertising. The easiest is of course some sort of contextual advertising like Google Adsense or Chitika. Some even go for blog advertising networks and selling text links on their blog, but at the end of the day, they’re still dependent of advertising dollars.
The Internet marketer has more tricks up his sleeve. He knows that advertising income is as stable as a melting glacier, and he diversifies his income by selling his own products or services on his blog. In fact, most of them don’t even bother with contextual ads because they live much higher up the food-chain.
Let me just say that a true Internet marketer can make the same amount of money from 3 pages of his blog that the average blogger does with 300.
This article may disgust you (if you’re a blogger) or may strike a chord in your inner melody (if you’re an Internet marketer). Bloggers may say “Oh… but I get tons of traffic, I make money from Adsense and I’m doing fine. So what’s the problem?”
The problem is that Internet marketing is a volatile business. By observing both type of individuals all I can say is that in the next few years, the blogger will still be blogging. But the blogs they write for will be owned by a savvy Internet marketers.
It’s just the way it works!
About The Author
Gobala Krishnan is a micro-niche specialist that coaches Internet marketers to cash in on profitable markets using Wordpress and secret blogging tactics. Get started now by reading a copy of his “Wordpress Adsense System” book at http://www.easywordpress.com

To Get The Highest Search Engine Rankings

How to Get the Highest Search Engine Rankings
Search Engine Rankings..Everyone wants to be number one, and there are millions of web sites out there. So how do you become number one and stay there consistently?Want to get listed in 24 hours?
Consistently is the keyword here. Sure, you may apply the newest, best trick in the book today, but when someone else comes out with a better one tomorrow, you will be scrambling to get to the top again.This is the “thing” you should consider.
1.Specifics Keywords
2.Must have incoming linking.
3.Must have quality incoming linking.
4.Must build incoming linking.
5.Build Real Content for the visitor not for machine.
6.Optimize your site.
7.Get to know the search engine wanted.

Okay.Let talk about it one by one…Focus on one, or at the most, two keywords. Build your site around those keywords. Be everything you can be to someone who keys in those keywords. Or better yet, one keyword.
Would you rather have one keyword that has a number one placement, or 8 keywords with a number 40 placement each? To me, number 40 is like number 1 million-you don’t get enough clicks to pay the bills.
I would far rather have one keyword for which my site is on the first page of results than twenty that are all over the place. Build yourself a web site that has a strong keyword density-for one or two keywords. Put those keywords in your title and description and keyword lists.This the power of “Focus” for get a highest search engine position.Links are very important, but you cannot cheat in this area. You must build them one by one. My two favorite methods of link building is to write articles, like this one, and submit them to article directories, and to be included in link directories.
Stay away from link farms, large link exchanges, or anything of the sort. You van be banned from search engine if you do that.The major search engines want to see you build a steady supply of links over time.
What do you think a search engine will do for you when you go from 0 links to 3000 in one day? That won’t get you to number one, and certainly won’t keep you there, when you are put in the sandbox for six months.
The best way of link building is submit to the directory or blog directory .It will build yor incoming link very fast.This is the way how to create link. Another method is trough Bookmarking site.You need traffic, you need click-thrus in the search engine results. You need visitors to stay at your site for more than a few seconds when they click in. How do you get that?
Build real content. Build it for people, not machines–while following the first three keys. Do that, and I believe that in three to six months you will have each web site you set up with this strategy, in the top ten for your keyword.Another strategy is know the search wanted.Now,every body knows they want want a fresh content.So,give them fresh content.They will like it and you will get the reward-highest ranking. Get to know what search engine likes and dislikes. Do what they like,don’t do what they hate it.

Source : http://www.theblogrevenue.com/2006/08/20/how-to-get-the-highest-search-engine-rankings/

Marketing Tips Newsletter

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Website traffic generation

Techniques to increase your
web traffic numbers

A website lives or dies by its traffic and an in-depth understanding of traffic generation techniques is vital to your success with online business.

There are many techniques that generate internet traffic and which ones will work best to drive visitors to your own site will depend on what type of web traffic you need.

The common techniques are

1. Search engine optimisation - this is where you write your web pages so that people searching for keywords related to your site's theme find your site ideally in the first few hits on whichever search engine they use.
   
   This technique can generate FREE website traffic but it can be very time-consuming. Furthermore, the process is highly complex and you can't guarantee success if you operate in a competitive area.
   
2. Pay per click advertising - this is where you pay for ads on other sites such as Google (AdWords) and get charged every time someone clicks on your ad. This technique can deliver almost instant results but if you want high volume website traffic, it will cost you a lot.
   
3. Viral marketing techniques - these are where you set up some form of system to promote your site.
   
4. Offline advertising - don't overlook this if your target audience can be accessed cheaply offline. Remember to give people a reason to visit your site in your advertising.
   
5. Ebook marketing. This can be highly effective and requires you to create an ebook which provides genuinely useful advice to people in which you include links to your own site. I have created one of these that tells you how to use the FreeViral system to force 1 million people to your site.
   
6. Email marketing. In every email you send out you can include a hyperlink to your site. Use this to promote your site but again, give people a reason to go there, don't just say "visit my website".
   
7. Forum marketing. Search the web for forums related to your website's theme, join as a member (this is usually a free process) and then start posting sensible and helpful comments about whatever it is you do. Make sure that you include in your "signature" a hyperlink back to your site and, again, give people a reason to go there.
   
8. Post testimonials on other people's websites. This is free advertising and is usually welcomed by the site's owner because everyone is always looking for high quality testimonials.
   
9. Run a newsletter. Send out a regular newsletter to people who have subscribed to your mailing list and include in it links to your site. If you make these links useful by providing new valuable content regularly, people will return again and again to your site.
   
10. Over deliver on content. This is in many ways the best way to get traffic. If you make sure your site is really interesting and useful, people will come back time and again simply to absorb more information. Over delivery of content serves you in two ways: people return (and might even put you in their Favorites folder) and you will find that your site natually floats to the top of the search engine rankings.

Building website traffic is a process and not a one-off event. One technique that is free and works well over time, is just to add more and more content to your site on a regular basis. One page a week will give you 50 more pages after a year, each one a potential traffic puller, especially if you target the content of each page at a particular keyword or phrase.

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Tips on E-mail marketing

7 Ways to Collect Email Addresses Online and Off

Your email campaign starts with a strong list. Without a good list of people who “opt-in” you aren’t going to be able to make email marketing work for you.

Here are 7 little-used ways to collect email addresses:

1. Pop-ups
One of the most underused and highly effective ways to capture emails is to create a pop-up window on your web site. This can be a pop-up on entry or exit – they are both effective. When we started using this on http://www.instantsalesletters.com/ we saw a 500% increase in opt-in subscribers.

2. Subscriber box
You should prominently provide a email subscriber box on each of your site’s web pages. This will significantly increase your sign-ups.

3. Postcard
If your customer list is mainly offline you can send out a postcard and offer an incentive for them to send back their email address.

4. Contests
Contests are a great way to capture opt-in email addresses because most people will have to give you their correct address so they can be informed when they win.

5. Advertise Your Autoresponder Address
Many people will run ads advertising their web site. A smarter way is to run ads or promotions and use an autoresponder email address – this way you will capture all email information from interested prospects. The autoresponder will be set-up to automatically deliver your promotion to people that request it. (A complete source of autoresponder information is at: www.autorespondermagic.com)

6. Capture Using Simple Forms
Most offline stores and businesses completely miss an opportunity to capture the email addresses of their customers. A super example of someone doing this right is the California Tortilla example in this ebook. Any time a customer or prospect phones you, walks in or does business with you is an opportunity to capture their email address.

7. Give Aways (free ebooks, software, etc.)
Give aways or “bribes” are highly effective means of capturing emails. You need to provide people with an incentive to give you their email address. People are becoming more hesitant to hand out their email addresses for fear of rampant spamming – but if your incentive is big enough you’ll get lots of emails to build your list.

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